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Our Approach to Design Work

Strategy First + Audience Focused

We believe every brand deserves design that not only looks good but works hard. That’s why we start with strategy, clarifying goals, audience, and message

before diving into visuals. Whether it’s a full identity or a one-off asset, we create with purpose, precision, and people in mind.

Some Project Samples

Illustration of the words "FIVE POINTS" above a graphic of a building with a porch, along with the text "VIDEO PRODUCTION," "KEY IDEAS INC.," and "COMMUNITY ROOTED."
A stylized poster for Midtown Real Estate with an illustration of a tall obelisk monument with decorative patterns. Text at the top reads 'Midtown Real Estate' and at the bottom says, 'Close to everything. Far from ordinary.'
Illustration of a ramen restaurant with green trees and bushes, a pathway leading to the entrance, and bold orange and yellow text reading 'POTOTO' and 'Kimura Ramen' on an orange background.
Event tickets for a tailgate at DKR Texas Memorial Stadium. One ticket features a graphic of a cow with a city skyline, and the other shows a map of the stadium and surrounding area.
A colorful graphic design featuring the phrase "Y'all's Smile Bar" with a smiling face wearing a cowboy hat, surrounded by green stars, set against a background filled with the repeated words "Make Them Smile" in purple and black.
Colorful illustration celebrating 50 years of Southwest voter participation, featuring a woman with a megaphone, a man in a suit, a cowboy hat, a bull, cactus, cowboy boots, and a government building. Text includes "LAMA SOUTHWEST VOTER" in multiple languages and "Celebrating 50 Years."
Logo for Texas Blue Water Filtration featuring a cartoon boy walking, with text promoting water filtration.
Poster advertising a college football game between TCU and UT, featuring cartoon mascots of a purple horned toad and a horned frog, with details about a tailgate event on November 11th.
Event poster for a Saturday in Southtown in San Antonio, featuring the Tower of the Americas, a pink building labeled PIONEER, and a benefit for the San Antonio Hospitality Foundation, scheduled for March 1st.